Incredible branding solutions through OOH media!

Any form of brand promotion or advertising message that reaches out to customers through an out of home channel such as billboards, wall posters, hoardings, kiosks displays etc. comes under outdoor advertising.  A conventional means of advertising yet effectively implemented by brand owners and advertisers to launch their promotion campaigns, OOH media provides incredible branding solutions. From local products to international brands, an outdoor advertising media is a right means of promoting any brand, service or business amongst target groups. Besides billboard advertising (which is a common means of promoting through OOH media), there are two avenues of outdoor advertising that are frequently implemented by advertisers to promote their brands. The two avenues of outdoor advertising are-

1.       Airport Advertising

2.       Mall Advertising

Any advertising campaign of a brand or service that is launched in and around the airport area is known as airport advertising. Over the years, advertising through airport media has become a raging practice amongst brand owners and advertisers.  The increase number of flyers, the reduced air-fares of various airlines, increase in spending capacity of customers etc. is some reasons that encourage airport advertisers to launch various ad campaigns at the airports. From tangible products to services and from business ads to insurance ads, airports have been one of the favourite avenues of advertising for advertisers and brand owners.

The other growing avenue of outdoor advertising is mall ads. With an unprecedented tide in mall culture in India, advertisers have reaped various benefits by advertising their brands at the various shopping malls. Targeting maximum attention from customers at the shopping malls is one of the smartest techniques of promoting a brand. Shopping malls attract a wide range of customers especially during festivals or on seasons. Presenting the brand message to those customers who have particularly visited the mall is indeed a shrewd tactic of brand positioning. All in all, mall advertising is a fast growing OOH Avenue.

Mall & Metro Advertising in Delhi- A Look!

Mall Advertising and DMRC Advertising or Metro Rail Delhi Advertising are two most practiced avenues of outdoor advertising in the city. Many outdoor advertisers in Delhi provide exclusive promotion solutions for various brands through mall advertising and DMRC Advertising. In this blog, let us take a look at a few reasons why Metro Rail Delhi Advertising and DLF Mall advertising are two fast growing OOH Avenues among the advertisers in the city. 

DLF Malls are one of the most visited shopping outlets in Delhi. The presence of various showrooms in these DLF Malls along with various means of entertainment and eating outlets make them favourite hangout places for individuals. Those who visit any DLF mall usually have good spending capacity for any brand. Targeting their attention through a DLF mall ad display is a smart tactic of easily positioning the brand on customers’ mind. Mall ads display at times also  play the role of a store locator for various customers who newly visit a particular DLF Mall. Customers also avail of various sales and discounts about their favouritbrands all through the mall ad displays. 

 

DMRC Advertising is indeed a fast growing sector of outdoor advertising in the city. Many brand owners make sure that they create a presence of their brands at the various metro stations in the city. With lakhs of commuters traveling by the metro rail, it is easier to target at least thousands of customers through a metro ad display. Metro advertising practices are expected to increase in the near future as more and more metro stations are coming up in the city. It’s never too late to start implementing a good promotional strategy for one’s brand. So, for those brand owners, who have not yet tried DMRC Advertising, it’s the right time to advertise their products at the various metro stations in the city.

TDI INDIA- The Leading OOH Agency in Metro & Mall Advertising

Metro Advertising and Mall Advertising have emerged as two growing avenues of outdoor advertising in the capital city. The rising numbers of metro stations and also the shopping malls provide a clear hint how these two avenues are fast growing. In the following paragraphs, let us take a look at how metro and mall advertising practices are burgeoning day by day. Let us also take a look at how a leading OOH agency like TDI India provides proven promotion solutions through metro and mall media.

TDI India is one of the pioneers in airport advertising in India. Over the years, TDI India has expanded its outdoor advertising practices through mall and metro media.  With the introduction of country’s most modern and state of art Metro Rail Service in the National Capital, TDI India was quick to foresee and appreciate the potential of ‘heavy density transportation medium’.  TDI has already secured exclusive advertising rights for some of the most popular sections of DMRC. 

Since 2009, the emergence of shopping malls in India specially the upmarket elite properties that specifically cater for sale of reputed International Luxury Brands call the attention of outdoor advertisers to exercise their advertising rights at the malls. TDI India has secured long term Advertising Rights at numerous premium malls of DLF such as the Emporio, DLF Malls Shopping Arcades in Delhi at Saket and Vasant Kunj.

Be it metro or mall advertising, TDI’s client list rightfully boasts of well-known National and International brands. Over the years, TDI India has proven itself as one of the leading outdoor agencies that provide exclusive advertising solutions through metro and mall media besides its pioneer ship in airport advertising in India.

TDI Team stays abreast of latest international practices in the Media. All in all, TDI India provides only exclusive promotion solutions through various avenues of outdoor advertising. The agency also has its mobile and internet advertising division –MAD that provides impeccable branding solutions through mobile and internet media. For more information about TDI India, visit www.tdiindia.com

Mall Advertising and its raging practices in India!

Of late, a new breed of outdoor advertisers has made a solid presence in the ad industry. Usually known as mall advertisers, this breed of advertisers have so far excelled in brand promotion through outdoor media in a fascinating and influencing manner.  Reaching out to rich prospective buyers and clients, advertising in Malls is one of the latest fads in marketing town. From lifestyle brands to FMCG products, mall advertising practices have become a raging practice amongst outdoor advertisers these days. In the capital city, DLF Mall Advertising represents the zeal of advertising through mall media. The DLF Malls that are well known as a complete haven for all the top-notch brands have therefore gained much popularity as one of the top avenues of mall advertising in India. 

 A major advantage of DLF malls advertising is that brand owners can reach out to their target customers when they are with a readiness to spend. Those who visit the various shopping malls are usually people with rich spending capacity for various brands. Grabbing their attention through the mall ads is one of the easiest ways to influence their buying behaviour. Out of 100 customers who visit a particular showroom in a particular mall, at least 10 would take to action i.e. end up buying the product. Needless to be surprised, the footfalls at shopping malls count to lakhs on a single day and are expected to rise further during festive seasons. Therefore, if you (as a brand owner) display your ad message in or around the shopping mall, you have an exclusive chance to attract various customers at your brand store and generate maximum revenue. Mall advertising displays are at times good store locators for various customers. Those who are looking for a particular brand store get valuable assistance from a mall ad display. Thence, they are easily directed to the store. 

Advertisers and brand owners can reap multiple benefits from mall media by launching various promotion campaigns in and around the various shopping malls. Providing a posh look about a brand through a rich media, mall ads are poised to rule to roost amongst the various avenues of outdoor advertising.

For more information visit: http://www.tdiindia.com

Ad tricks through OOH media

Through this blog, let us have a brief idea about why it is important to try some ad tricks through OOH media. 

Outdoor Advertising media is one of the oldest modes of brand promotion widely adopted by brand owners and advertisers. OOH Media provides a larger than life impact on customers’ mind. That is why, maximum number of brand owners prefer this media to launch promotion campaigns of their brands/products.

Advertising requires some tricks, tips and tactics. Various tricks of advertising are also tried and implemented through OOH media by various advertisers from time to time. Any ad display looks boring without any specific theme as well as tactic. Hence, it is a must for every brand owner to try some tricks and tactics to position their brands through a successful OOH Ad campaign. There isn’t any set rule of advertising. As long as the ethical norms are observed, there isn’t any dearth of tactics or tricks to advertise a particular product.

Billboard Advertising, Airport Advertising, Metro Advertising, Mall Advertising etc are few avenues of outdoor advertising adopted by brand owners to promote their brands amongst target groups. In all these, advertisers try and implement various tricks and tips of attracting customers’ attention. 

Outdoor Advertising is beneficial as compared to other modes of brand promotion. An OOH media conveys the brand message quickly and easily in an interesting manner. Most of the OOH brand messages are short and crisp. Hence customers find it interesting to go through any OOH Ad display. Unlike television and radio media, Outdoor Advertising is not time bound. One can avail of the brand message anytime without any restraint.  In any case, if anyone missed out the brand message, he or she can revisit the same location and go through the details of the brand communication. This easy accessibility and availability of brand message make an OOH ad campaign an effective media to connect brands with customers.

For more information see the website: http://www.tdiindia.com

Is innovative exploitation bound to revolutionize OOH Advertising?

‘Novelty’ is an asset for a brand communication launched through any channel or media. Novelty is what makes the brand stand apart from its competitors.  Creating a unique impression on customers as well as leaving its own signature, originality ensures that the brand stays on top of customers’ mind. In OOH Advertising, innovative exploitation is bound to revolutionize the overall impression about the brand on customers’ mind. Out of home advertising practices target outdoor customers. In order to grasp the passing attention of those customers, an OOH Ad display has to be strikingly attractive and attention grasping. In the following paragraphs, let us find out how innovative exploitation is bound to revolutionize outdoor advertising practices. 

‘Exploitation of innovative resources, devices and strategies’ sets the tone of modern out of home advertising. With a rich technological support it is now easier for OOH Advertisers to reach out to customers through more effective mediums of OOH Advertising. One of the most encouraging factors of outdoor advertising at present is the availability of digital tools. Launching an OOH campaign is not a time requiring effort in today’s world. What is more striking is that advertisers/brand owners can sit back in their offices and make desired changes in the advertising content or graphic. This remotely controllable feature of modern OOH advertising is indeed an asset for the advertisers. 

The best advertising campaigns launched through OOH media are mostly deployed through innovative exploitations of an idea, theme through effective channels or mediums. OOH Advertising practices are poised to provide richer impact on target customers in the future. Those brand owners who have not yet tried Outdoor Advertising as their promotion tool should gear up and adopt this advertising channel to communicate with their target customers. With ‘novelty’ as its asset, outdoor advertising media is a must for every brand owner to promote his brand amongst target customers.

Is innovative exploitation bound to revolutionize OOH Advertising?

‘Novelty’ is an asset for a brand communication launched through any channel or media. Novelty is what makes the brand stand apart from its competitors.  Creating a unique impression on customers as well as leaving its own signature, originality ensures that the brand stays on top of customers’ mind. In OOH Advertising, innovative exploitation is bound to revolutionize the overall impression about the brand on customers’ mind. Out of home advertising practices target outdoor customers. In order to grasp the passing attention of those customers, an OOH Ad display has to be strikingly attractive and attention grasping. In the following paragraphs, let us find out how innovative exploitation is bound to revolutionize outdoor advertising practices. 

‘Exploitation of innovative resources, devices and strategies’ sets the tone of modern out of home advertising. With a rich technological support it is now easier for OOH Advertisers to reach out to customers through more effective mediums of OOH Advertising. One of the most encouraging factors of outdoor advertising at present is the availability of digital tools. Launching an OOH campaign is not a time requiring effort in today’s world. What is more striking is that advertisers/brand owners can sit back in their offices and make desired changes in the advertising content or graphic. This remotely controllable feature of modern OOH advertising is indeed an asset for the advertisers. 

The best advertising campaigns launched through OOH media are mostly deployed through innovative exploitations of an idea, theme through effective channels or mediums. OOH Advertising practices are poised to provide richer impact on target customers in the future. Those brand owners who have not yet tried Outdoor Advertising as their promotion tool should gear up and adopt this advertising channel to communicate with their target customers. With ‘novelty’ as its asset, outdoor advertising media is a must for every brand owner to promote his brand amongst target customers.