Delhi Metro Rail Corporation (DMRC) has become an important part of New Delhi’s identity. Lovingly called the lifeline of Delhi, DMRC has won kudos from all quarters. DMRC’s extensive reach makes it an ideal place for advertising. Delhi Metro Advertising can follow the footsteps of Airport Advertising and become the launching pad for new products and services. The huge audience base numbering 25 lakh daily commuters make the Delhi Metro Stations high value ad sites. Some of the reasons that make Delhi Metro Advertising an ideal vehicle for Product Launches are mentioned below.
There are a few Outdoor Advertising mediums that can boast of an audience as big as DMRC Advertising. The visibility that Ads at the metro stations offer is one of the highest in the OOH Advertising industry. A product launched at the metro stations would thus become popular among a large number of commuters within a very short time.
The audience at the metro stations is not only huge but also diverse. People from all walks of life take the metro for a fast, convenient, and reliable transport service. Thus, the audience contains potential consumers for various brands. Delhi Metro is very popular with the youngsters. A Product Launch at the stations would thus have an audience that has the time to interact with the brand.
A recent “Customer Satisfaction Survey” done by DMRC revealed that the commuters were largely satisfied with the metro services. It received an average rating of 7.04 on a scale of 10. The travelers are thus generally in a happy mood at the metro stations. Product Launches through Delhi Metro Advertising would thus be equivalent to introducing the product to a happy audience.
A clutter free and organized environment at the Metro Stations facilitates product interaction resulting in an increase in the impact of the Product Launches. The present scenario of Advertising India has only a few other mediums that can offer interactions at this scale.