Incredible branding solutions through OOH media!

Any form of brand promotion or advertising message that reaches out to customers through an out of home channel such as billboards, wall posters, hoardings, kiosks displays etc. comes under outdoor advertising.  A conventional means of advertising yet effectively implemented by brand owners and advertisers to launch their promotion campaigns, OOH media provides incredible branding solutions. From local products to international brands, an outdoor advertising media is a right means of promoting any brand, service or business amongst target groups. Besides billboard advertising (which is a common means of promoting through OOH media), there are two avenues of outdoor advertising that are frequently implemented by advertisers to promote their brands. The two avenues of outdoor advertising are-

1.       Airport Advertising

2.       Mall Advertising

Any advertising campaign of a brand or service that is launched in and around the airport area is known as airport advertising. Over the years, advertising through airport media has become a raging practice amongst brand owners and advertisers.  The increase number of flyers, the reduced air-fares of various airlines, increase in spending capacity of customers etc. is some reasons that encourage airport advertisers to launch various ad campaigns at the airports. From tangible products to services and from business ads to insurance ads, airports have been one of the favourite avenues of advertising for advertisers and brand owners.

The other growing avenue of outdoor advertising is mall ads. With an unprecedented tide in mall culture in India, advertisers have reaped various benefits by advertising their brands at the various shopping malls. Targeting maximum attention from customers at the shopping malls is one of the smartest techniques of promoting a brand. Shopping malls attract a wide range of customers especially during festivals or on seasons. Presenting the brand message to those customers who have particularly visited the mall is indeed a shrewd tactic of brand positioning. All in all, mall advertising is a fast growing OOH Avenue.