Mall Advertising and its raging practices in India!

Of late, a new breed of outdoor advertisers has made a solid presence in the ad industry. Usually known as mall advertisers, this breed of advertisers have so far excelled in brand promotion through outdoor media in a fascinating and influencing manner.  Reaching out to rich prospective buyers and clients, advertising in Malls is one of the latest fads in marketing town. From lifestyle brands to FMCG products, mall advertising practices have become a raging practice amongst outdoor advertisers these days. In the capital city, DLF Mall Advertising represents the zeal of advertising through mall media. The DLF Malls that are well known as a complete haven for all the top-notch brands have therefore gained much popularity as one of the top avenues of mall advertising in India. 

 A major advantage of DLF malls advertising is that brand owners can reach out to their target customers when they are with a readiness to spend. Those who visit the various shopping malls are usually people with rich spending capacity for various brands. Grabbing their attention through the mall ads is one of the easiest ways to influence their buying behaviour. Out of 100 customers who visit a particular showroom in a particular mall, at least 10 would take to action i.e. end up buying the product. Needless to be surprised, the footfalls at shopping malls count to lakhs on a single day and are expected to rise further during festive seasons. Therefore, if you (as a brand owner) display your ad message in or around the shopping mall, you have an exclusive chance to attract various customers at your brand store and generate maximum revenue. Mall advertising displays are at times good store locators for various customers. Those who are looking for a particular brand store get valuable assistance from a mall ad display. Thence, they are easily directed to the store. 

Advertisers and brand owners can reap multiple benefits from mall media by launching various promotion campaigns in and around the various shopping malls. Providing a posh look about a brand through a rich media, mall ads are poised to rule to roost amongst the various avenues of outdoor advertising.

For more information visit: http://www.tdiindia.com