More growth expected in OOH domain!

OOH Advertising in India has finally come of age. A dramatic change is so far observed in the outdoor advertising domain. Any contact point outside the home easily catches the attention of customers and thus present the brand message with an impeccable impact.  It is also encouraging to note that people are now spending more time outdoors. Any outdoor advertising display is therefore easily visible by any class of customer. Customers who frequent a shopping mall, metro station, airport or any outdoor site can easily access any kind of brand message displayed through the various OOH mediums. 

Outdoor Advertising in India is a raging practice among modern advertisers. Outdoor ads are going where consumers are. Outdoor media reaches out to customers easily and effectively. It is also notable that advertising mediums are among the cheapest vehicles available to promote any brand or business. Quality was a major constraint for launching any OOH ad campaign which is later solved by the evolution of large format digital printing facilities. Also with the digitalization of maximum number of OOH vehicles, high-end marketers have turned to the outdoor advertising segment. 

Marketing experts also opine that OOH Advertising medium has emerged as a significant alternative to satellite TV channels and even the print media. Further growth is expected in OOH domain in the coming years considering the following criterions-

1. Rising number of brands in the market that will seek for more outdoor mediums and spaces for promotion.
2. The burgeoning market that will again seek for innovative means of promotion. It is notable that OOH mediums are ranked among the top innovative channels of brand communication.
3. Endless innovation will mark another striking reason of why OOH media will be in greater demand. The Digitalized outdoor advertising mediums have captured the attention of high-end marketers at present and many innovations are yet to be seen.