TDI- Advertising Company In India

Tuesday, April 19, 2011

Is Mall Advertising in India an effective OOH avenue?


Mall Advertising in India is a successful avenue for those outdoor advertisers who want to build their brands through targeted media. Reaching out to customers through mall media is an effective as well as sure mode. Shopping malls are frequented by customers almost every day for shopping, dining, watching movies or simply to hang out with friends. Those customers who visit shopping malls are people with spending capacity. They also visit the shopping malls in a relaxed state of mine with a readiness to spend or buy things of their choices. Mall advertising displays are one of the easiest ways to attract customers’ attention.  The brand message is simply unavoidable through mall media.
Advertising practices are carried on at the DLF Malls in and around Delhi. DLF Mall Advertising is infact one of the in-demand avenues of outdoor advertising in India. Affecting the buying behaviour of maximum number of consumers, DLF malls advertisements play an important role as far as the capital city is concerned.  National and International brands make their presence in the various malls located in the city.  The implementation of promotion campaigns through rich and interactive media advertisers to effectively communicate the brand message to customers. 

Future of Mall Advertising in India

The future of mall advertising in India is lucrative. Numerous brands are continuously launched on daily basis for which advertising requirements naturally spring up. The rising tides of mall culture coupled with the increase in spending capacity of customers are two main reasons that promise a lucrative future of mall advertising in India.  More shopping malls are coming up in the next few months/years; more brands will further be launched. Along with it, the spending capacity of customers will also keep increasing. All these favour mall advertising practices for those brand owners and advertisers who prefer mall media to communicate with their target customers. Many milestones to cover, many more opportunities of brand advertising to explore for mall advertisers. 

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