Airport Advertising in India is one of the preferred avenues of contemporary OOH Advertising. Brands of all ranges are making their presence at the various airports in India. From a common practice of outdoor advertising to one of the in-demand avenues of brand promotion through OOH media, airport advertising in India has covered a successful milestone so far. Delhi, Mumbai, Kolkata, Hyderabad, Ahmedabad, Cochin, Tirupati etc are some famous airports in India where OOH Advertising practices are avidly carried on. In the following paragraphs, let us have a brief idea about the scenario of three airports in India namely Bangalore, Kolkata & Hyderabad and brand advertising practices at these three airports respectively.
Bangalore Airport Advertising- Bangalore (now Bengaluru) is commonly known as the ‘Silicon Valley of India’ and is one of the bustling Indian cities. The vibrant lifestyle of the people there and the never ending technological innovations in the city are blessings in disguise for various airport advertising practices in the city. Advertising in and around Bangalore’s airport is an age-old practice for various players in OOH domain.
Kolkata Airport Advertising- Kolkata formerly known as Calcutta is the capital city of West Bengal. Also the commercial capital of Eastern India, Kolkata is the third most populous metropolitan city in India. Airport advertising practices in Kolkata have been carried on for years. National and international brands make their presence in the city and various advertising campaigns are launched in and around the Kolkata Airport.
Hyderabad Airport Advertising- Hyderabad, the sobriquet city of pearls as well as the capital city of the south Indian state Andhra Pradesh is one of the popular Indian cities where airport advertising practices have been widely carried on, Hyderabad Airport has been ranked number one in 2010 amongst all the airports in the country. Brands both national and international mark their presence in the city. Accordingly to which various advertising campaigns through OOH media have been launched in the city from time to time. Hyderabad Airport Advertising is one of the popular OOH avenues widely practiced by various advertisers in the city.
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