Tuesday, July 9, 2013
We all are breathing in an atmosphere where it is impossible to make out time for learning about new things amidst hustle-bustle. As a result it become important to pay more attention to different means of advertising so that the crowd notices the message despite being busy or absorbed in something else. If opportunity doesn’t knock a door, build a door. There may be a lot many hurdles present on the road of promotion and marketing but new creative ways to do that can be thought about any time. An obstacle is a stepping stone. The problems faced by the advertisers due to speedy advancement in time and technology gave rise to transformation of traditional media, advent of online media and arrival of digital media. Online media marketing terms like SMO, SEO, E-mailers, Pay Per Click etc are a result of strong competition in the world of brand establishment and advertising. And all the inventions have been quite successful in terms of execution and conclusions. Every individual style of advertising whether it is traditional billboard or a bulk SMS campaign, carries a different end result and targets a different audience.
One of the most important tools of effective marketing is Product Launch. The success of the brand heavily depends on the launch as it is first sight given to the consumers which forms the product image in their minds. Millions of bucks are invested in the events of Product Launch every year but the bitter truth lies in the fact that only few of them are fruitful. A successful product launch determines, estimates and presumes the business fate of the product for a long term. Launch is the beginning of the product promotion. It is the first stage where the development of the brand starts taking place. Second important factor is deciding upon the Product Display Spaces as they empower sales. Great promotion stories begin from the influential Product Display Spaces which has got a huge mass gathering so that the display can reach maximum number of people at a time. Generally all the public places like mall spaces, exhibition grounds, airports, metro stations etc. are turning out to be the powerful avenues for profit maximization because of the attention catching property. Product Launch at prominent Product Display Spaces also improves the brand loyalty among the customers.
Product Display Spaces are generally chosen in high traffic areas which are used by brand promoters and sponsors to increase awareness and sales. Mall Spaces are quite effective in promotional activities as they have a large number of shoppers throughout the day and provide a clear platform to them for interaction regarding the product. The spaces can be booked according to the individual requirements of available space and the visibility. Apart from Mall Spaces as the promotional spots, Airport advertising is becoming an interesting opportunity for investment among potential advertisers. Looking at the benefits of large audience, elite passengers, unparalleled attention and high appeal, even the biggest and established brand are not missing out the chance of their share in airport displays. Airport advertising provides multiple options of product display spaces as well. Advertising in Airports is a practical, timely and appropriate approach which will standardize the brand more. The significance of the larger physical appearance of the product or the ad can’t be unnoticed. Therefore, Airport Displays are the most significant decisions of brand marketing. The direct relation between Display Space of the product and sales growth stands strong.
Labels: Advertise at airports, Advertising, Advertising agency in India, Airport Advertising, mall spaces, out of home advertising, Outdoor Advertising, product display spaces, TDI, TDI India