Why OOH domain is fast growing?

We are aware that outdoor advertising domain is growing at a pretty fast pace. In this article, let us get familiarized with some reasons why OOH advertising in India is growing so fast?

Repeated view of the brand ad

Any OOH ad display is great for frequency.  Anyone who regularly drives through the particular route where the ad display is placed is sure to have a repeated impression about the brand on his mind. It may probably result to keenness on his part to try out what the brand is actually offering.  A repeated brand message provides high recall value on customers’ mind. The only criterion is to display the Outdoor Advertising at a primary route where customers can easily view while passing through the spot. 

Readiness of modern customers to spend more

If you consider that modern customers are stingy, you are more than wrong. A readiness to spend for their favorite brands is observed amongst modern customers. So, it is a right and ripe time for outdoor advertisers to invest in various innovative OOH campaigns to sweep customers’ attention and encourage them to spend for their desired brands. Modern customers are mostly affluent with high spending capacity for any kind of brand. It is therefore a good opportunity for outdoor advertisers to tap their attention through innovative outdoor advertising solutions. 

Good made better means of outdoor advertising

In modern outdoor advertising, the tools used to launch any promotion campaign are enhanced with rich technology. Unlike conventional practices of OOH Advertising in India, modern outdoor campaigns are launched through rich media such as digital billboards, backlit/front lit transiltes, electronic kiosks, pillar wraps etc. Digitalized outdoor advertising tools have an added benefit over other means of advertising. One can make any desired change in the brand communication by sitting right in the office. Unlike conventional medium of OOH Advertising, one doesn’t need to manually change the OOH ad display that is placed at a particular location. Time and effort saving, modern outdoor advertising tools provide hassle free promotion solutions for various brands. 

Always ‘switch on’

An OOH display can’t be switched off. Customers who visit a particular shopping complex, commute through metro rail or drive to office from home (or vice versa) are surrounded by OOH Ads everywhere.  They become fond of the brand message easily and without even asking for their attention. It is this spontaneous way of communicating the brand message that makes an OutdoorAdvertising campaign stands out from other means of advertising. 

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