Are south Indian cities one of the hubs of outdoor
advertising? Are OOH Ad campaigns a hit in the various south Indian cities? Let
us have a brief idea about the outdoor advertising scenarios in South India
from the perspective of three South Indian cities- Cochin, Coimbatore and
Mangalore.
Advertising
in Cochin
Cochin is one of the most visited South Indian
cities. Exotic sun kissed beaches, historical forts, churches and museums- all
these attract various visitors in the city. Advertising in Cochin is one of the
bread and butter businesses for various locales in the city. Outdoor Advertising practices are also
extensively carried on by various advertisers in the city. Airport Advertising
is a famous OOH Avenue in Cochin. Various media owners expand their advertising
expertise at Cochin Airport. Considering the frequent visit of tourists, advertising in Cochin is a
successfully flourishing business. Various international and national brands
make their presence in the city.
Coimbatore
Outdoor Advertising
Coimbatore is the second largest city in the South
Indian state of Tamil Nadu. Also a major hub of engineering and textile
industry, Coimbatore is one of the industrialized Indian cities. The presence of various industrial units in
the city provides added benefits for Advertising in Coimbatore. Coimbatore Outdoor Advertising is one of
the famous avenues of brand promotion in the city. Key players in OOH domain
exercise their advertising rights at Coimbatore Airport as well as through
other OOH avenues in the city.
Mangalore
Outdoor Advertising
Mangalore is the chief port city of Karnataka. Mangalore Outdoor Advertising practices are
one of tha major businesses in the city. Brands that range from national to
international make their presence in this South Indian city. The vibrant
lifestyle of the city coupled with various trade opportunities have made the
city one of the chosen destinations for various business activities amongst
which advertising is one.
There are marked differences between outdoor advertising practices in South
India and North India. Advertising in North India is a common practice for
maximum number of brand owners. The same advertising practices also prevail in
South India. However, the comparison is not apt when it comes to advertising
practices in North and South India. Maybe it is the diversification in the
cultural taste of people in both these regions; maybe it’s the norm of business
activities, whatsoever, brand advertising never comes to a halt whether it’s in
South or North India. The frequency may vary, but the same norms apply for
every brand advertising campaign launched through any media.
For more info Visit: http://www.tdiindia.com
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