A wind of technological change in Indian OOH Industry!

Studies have proved that the right brand message in the right place at the right time generates sales. A dominating medium that communicates a compelling brand message to customers at the right time therefore serves the branding solutions of a particular brand. One of the compelling means of reaching out to target customers is outdoor media. Outdoor Advertising in India is one of the booming sectors. Therefore an outdoor advertising agency plays an important role while launching a promotion campaign of a brand through OOH media. OOH Advertising in Delhi, Mumbai, Bangalore, Ahmedabad or Chennai is pretty popular. Maximum numbers of local and national companies create an outdoor presence of their brands and businesses through outdoor media. 

An OOH media creates curiously strong brand awareness amongst target groups. Anyone who comes across an OOH ad display develops a curiosity on his or her mind about the brand. The glitzy look of an OOH ad display, the kind of media vehicle used to present the brand message, the site where the ad is placed- all these are some accountable factors on why an outdoor advertising campaign of a brand works effectively. 

Outdoor media focus on clutter free brand message. Usage of oversized images and large size fonts are two main attributes that differentiate an OOH ad display from other advertising mediums. An outdoor advertising agency also has the advantage to monitor media effectiveness by tracking customer feedback. New technologies have so far turned OOH media into one of the most cost-effective and impactful means of advertising. Earlier introduced in the western countries, new age technology has also impacted various promotion practices in India through OOH media. Outdoor Advertising in India is therefore at par with global standards. Digital billboards, electronic kiosks, LCD/LED displays, translites etc. are widely adopted by outdoor advertising agencies in India. A wind of technological change has indeed swept the OOH advertising industry in India. 

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