Airport Advertising – Alive and Kicking

“Everything is eventually replaced by the new”, is how the saying goes. Airport Advertising, to the delight of the Airport Advertising Agencies, seems to be immune to this statement. If the Indian Airports are taken as a case of study, what was started by TDI International India P Limited in 1986 still remains popular after 27 years. Major brands continue to reap the benefits of Airport Advertising in India.

Airport Advertising’s status as the king of OOH Advertising was recently reiterated one more time when Apple launched its iPhone 5s campaigns at the Indian Airports. The provided images are from Chennai International Airport where the Totems, Frontlits, and Backlits declared the arrival of the latest iPhone. Travelers waiting at the Airports are in a leisurely mood and thus the Airport Ads enjoy premium viewership time.

Airport Advertising, Airport Advertising Agencies,  Airport Advertising in India, OOH Advertising, Totems, Frontlits, Backlits, Airport Ads, Airport Advertising India

Airport Advertising Agencies in India tackled the competition from the new forms of advertising with innovation and high impact ads. For example, the larger than life Totems, placed right at the center of the waiting lounge, form an imposing the presence, making it impossible for the audience to escape its impact. Through such innovations and through happy clients like Apple, Airport Advertising India not only survives into the age of online advertising, but is alive and kicking.

On letting your brand message fly with air-passengers!

Have you ever wondered how you will let your brand message fly with customers in their flights?  Of, course it is possible. Read the full blog and find out how you can let your brand message fly with air-passengers.

Airport advertising i.e. launching a promotion campaign of a brand at the airport area is one of the fast emerging trends of promotion through outdoor media. Airport Advertising in India comes under the category of outdoor advertising. Advertisers have found out that airport advertising in India is a booming sector which also provides ideal branding solutions for brands, services and businesses that cater to different walks of lives. Air passengers who travel from place to place for personal or professional purposes are the main target groups for an airport advertising campaign. Usually, air passengers are those individuals who have rich spending capacity for any brand. It is therefore beneficial to target them for a promotion campaign of a brand. An airport advertising display of a brand is the best means to convey the brand message to customers. Attracting customers’ attention very quickly, one can hardly miss an airport advertising display of a brand.

An airport is one such place where the advertiser avails of much bigger spaces besides a new environment which is modern and tastefully decorated. Any brand advertising at the airport area therefore provides a rich impression on customers’ mind. Those who board a flight carry the brand message with them and thus it flies with them. The same brand message may provide a recall later and customers would consider buying it. An exclusive and technologically enriched means of advertising, airport advertising display is the best way to inform customers about any brand, its features or services.

If you are a brand owner who is looking forward to exclusive branding solutions, try out airport advertising.

Well-known techniques of outdoor advertising

Outdoor Advertisers implement their promotion campaigns through the usage of various techniques. In today’s blog, let us have a look at some well-known techniques of outdoor advertising implemented by OOH Advertisers to position their brands in the market place. 

Wit and Humour

Through a particular OOH Ad display, customers are attracted to buy the advertised product by providing a reason to laugh or entertain by the clever use of the brand message or visual. Advertising campaigns that use wit and humour as a main technique provide rich impact on target groups. Hence, maximum numbers of outdoor advertisers implement this technique of advertising. One plus point of advertising through outdoor media by using this technique is that customers heartily go through the brand advertorial without getting confused or diverted. Outdoor Advertising mediums are mostly interactive therefore; presenting a witty or humorous brand message through outdoor media provides an immediate impact on target groups. 

Easy Solution

Everyone looks for solution whether it is about health solutions, accommodation or house hold appliances. Most of us are in fact used to seeking solutions in our day to day lives. Various outdoor advertising displays talk about easy solutions. For example, the real estate billboard ads talk about providing customers their dream home at an affordable budget and also with loan facilities.  Especially in metropolitan cities, having one’s own home is an asset for an individual. Hence, these ads easily grasp their attention and give them a thought whether they should plan for buying a home or not. 

Change

Change is the way of life. Some advertisers try to persuade customers to go for a change by adopting their product or service. Various travel agencies implement this technique to attract customers to go for a trip or vacation at an affordable budget. This technique works for any type of advertising launched through any medium. 

Does an OOH medium assure ‘effective reach’ to audiences?

Any outdoor advertising display is in the public domain. Anyone and everyone can access an OOH ad. Those who pass by an OOH ad display cannot switch it off. Whether they like it or not, an OOH Ad is exposed to people who visit the particular venue where the ad is placed. Outdoor advertising practices capture audiences’ attention and convey the brand message effectively and with the desired impact. In this regard, it is not misleading to conclude that OOH media is the most effective mode of brand advertising. 

It has also been observed that any OOH Advertising campaign works on the principle of frequency. The same OOH message stays in the same place for a longer period of time that range from weeks to months. People who pass by or drive through the same route see the brand message and ultimately form an impression about the brand. This very impression later provides recall value and encourages them to buy the product. One of the added advantages of an OOH Ad display is its ‘availability at a fixed location’. A billboard located at a particular block or lane can efficiently provide a good impact on customers’ mind. People move to and fro through the same location, but the ad display remains the same. Hence, in any case, if anyone missed out the brand information, he or she can re-visit that location later and take a look at the OOH display and find out the details. 

Last but not the least, various marketing experts have opined that outdoor advertising is an excellent appendage to any other promotion practice of a brand. Coupled with other media, an OOH advertising channel can work wonders for the brand’s promotional measures. OOH Advertising in India is becoming more popular day by day. Various brand owners are adopting various OOH Advertising tools and techniques to promote their brands amongst the target groups.

Does airport advertising in India gain its due recognition?

The popularity of airport media in India as compared to the popularity of the same OOH media at other countries is worth few comparisons. Are the airport advertising practices in India gaining its due recognition? Is Airport advertising in India a right avenue of outdoor brand promotion? Will this outdoor advertising avenue sustain and emerge out as one of the top mediums of brand promotion? Let us find out some reasons through the following paragraphs- 

From the context of Indian society, Airport Ads mean just another OOH Advertising avenue. However, this common avenue somehow provides rich or desired impact on customers’ lives from time to time. Also garnered with the increased spending capacity of Indian customers, airport ads are further poised to provide richer impact on customers from time to time. Hence, brand owners can opt for this OOH media presently or in the near future. 

Secondly, one of the specialties of airport media is that it targets rich people and decision makers. Those who travel by flights usually come under the category of rich people who can easily afford any brand in the market. One of the main objectives of airport media is to grasp the attention of these customers and influence their buying behavior though an interactively interesting brand message.

One of the assets of airport advertising is the usage and implementation of any promotion campaign through rich media. Unlike other media vehicles of OOH Advertising, airport ads are launched through technologically enhanced digitalized tools. If the media vehicle is interactive and interesting, it is easier for any brand owner to effectively communicate his brand message to customers. This is exactly how airport media provides richer impact on target groups. 

After a general evaluation of its successful impacts and reach, it can be summed up that Airport Advertising in India gains its due recognition amongst the various ranges of customers who prefer to travel via airways.

Why Airport Advertising in India is a successful OOH avenue?

Airport Advertising is one of the major avenues of outdoor advertising. In modern OOH Advertising, airport ads play a major role as a chosen avenue of brand promotion. Targeting rich people with spending capacity, Airport Advertising in India has been accredited as a successful out of home promotion practice. In today’s blog, let us find out few reasons that have made this advertising practice a successful hit. 

1. Targeted- Airport Ads are targeted in nature. The brand message is presented in such a way that customers do not have any chance of missing it. Through the usage of new-age media, airport ad displays easily hit customers’ eyeballs and engage their attention.  The targeted message reaches out to the target group in a targeted manner- that’s how airport advertising practices successfully work.
2. Presents the brand message in a posh manner- If keenly observed, airport advertising displays present the brand message in a posh manner. Anyone who goes through a particular airport ad display of a brand has an exclusive impression about the advertised product. The ambience of the airport coupled with the display of the brand message through rich-media, provides a lasting impression on customers’ mind about the brand. 
3.  
4. Increased spending capacity of customers- Has the increasing capacity of customers increased over the years? The answer is ‘yes’. Modern customers have more spending capacity. They can afford brands of all ranges. Airport ad displays that are provided in an alluring manner most often attract those customers’ attention who can easily afford the same.
5. Engages customers’ attention for a longer period- While spending time at the airport area (waiting to board a flight), these customers need something to occupy their mind. Airport Ads naturally cater to their attention. What is further worth noting is that the brand message stays back in customers’ mind even inside the flights and later provides them good recall value.