Airport Advertising – Alive and Kicking

“Everything is eventually replaced by the new”, is how the saying goes. Airport Advertising, to the delight of the Airport Advertising Agencies, seems to be immune to this statement. If the Indian Airports are taken as a case of study, what was started by TDI International India P Limited in 1986 still remains popular after 27 years. Major brands continue to reap the benefits of Airport Advertising in India.

Airport Advertising’s status as the king of OOH Advertising was recently reiterated one more time when Apple launched its iPhone 5s campaigns at the Indian Airports. The provided images are from Chennai International Airport where the Totems, Frontlits, and Backlits declared the arrival of the latest iPhone. Travelers waiting at the Airports are in a leisurely mood and thus the Airport Ads enjoy premium viewership time.

Airport Advertising, Airport Advertising Agencies,  Airport Advertising in India, OOH Advertising, Totems, Frontlits, Backlits, Airport Ads, Airport Advertising India

Airport Advertising Agencies in India tackled the competition from the new forms of advertising with innovation and high impact ads. For example, the larger than life Totems, placed right at the center of the waiting lounge, form an imposing the presence, making it impossible for the audience to escape its impact. Through such innovations and through happy clients like Apple, Airport Advertising India not only survives into the age of online advertising, but is alive and kicking.

TDI Airport Advertising

TDI Airport Advertising

TDI International India P Limited is providing advertising at premium airports, contact us for more detail about airport advertising, best airport, Creative Advertising on airports, outdoor advertising at airports visit: http://www.tdiindia.com/airports.htm

Why should you advertise at the airport?

Airport Advertising options include outdoor and indoor advertising in and at the surrounding of the terminal building viz International and domestic arrivals, Departures, transit, aircraft landing zone, parking zone, waiting areas, main access roads etc. Airport ads are innovative in nature and they provide a clear cut communication to its target group. Airport Advertising works wonders and that is why it has become an ideal means of marketing for various corporate leaders, entrepreneurs, experts etc.
Lets study why you should advertise at the Airport.
The first reason is that- Airport Advertising is exclusive and premium. Airport Advertisers target only high profiled passengers who are decision makers. Besides, airport advertising also provides an attractive offering for corporate and tourism related industry.
Secondly, airports have emerged as the costliest advertising spots in the country which is why advertisers have switched on to this mode of promotion for luxury and high profile brands.
Thirdly, airport advertising is a highly effective tool for brand/ service promotion as compared to other means. Airport ads are bold, bright and colourful in nature and they create pleasing vibes for target customers too.
Fourthly, Airport Advertising sites are strategically situated to deliver maximum footfall for your brand or service. This can provide greater chances for your brand to gain recognition in the target market.
Last but not the least, there are high levels of exposure at airports due to the extended dwell time which is why airport ads provide an effective impact upon the target group. Besides airport ads also provide good measurability options for ad spends.
Airport Advertising is one of the most promising means of outdoor advertising. The biggest advantage of being an airport advertiser is that it can work as one single partner for a growing number of airports in the country. Airport ad campaigns indeed improve recognition for your brand.
For more details about Airport advertising Media visit: http://www.tdiindia.com/airports.htm

OOH media Versus Other advertising media

Any format of brand message that is available through an outdoor media such as a billboard or poster ad comes under outdoor advertising. An outdoor advertising agency plays a major role while implementing any promotion campaign through OOH media. In today’s blog, let us take a look at some advantages of outdoor advertising as compared to other means of brand promotion. 

Provides a rich impression about the brand 

An OOH advertising display provides a rich impression about the brand on customers’ mind.  With its glitzy features, any OOH ad display easily allures customers’ attention.  The brand message through an OOH media is also accessible by anyone who comes across it. It is therefore advantageous for a brand owner to launch an outdoor campaign through an outdoor advertising agency who has relevant expertise in the field. An outdoor advertising campaign that is properly planned and implemented can provide effective branding solutions for a brand. 

24 x 7 x 365 days availability of brand message

One of the best attributes of outdoor advertising is that customers can access the brand message for a long period of time. Unlike television radio or online advertising, an OOH display is not time bound. Those who missed the brand ad last time can still re-visit the same display site and access the brand message in detail. An OOH ad display is not limited to a few days, weeks or even months. As per the promotional requirement of the brand, the brand owner can decide on the time-span of the ad display. 

Uncluttered brand communication

Another major advantage of advertising through OOH media is the uncluttered brand communication that is conveyed to customers. Big, bold and bright- an OOH ad display conveys the brand message without confusing customers. Customers have only few seconds to go through the brand message. Therefore it should be as attractive and clutter-free in nature as possible.

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How Airport Ads are rapidly catching up amongst brand owners?

Advertising in Airports has become relatively popular amongst brand owners to position their products on top of customers’ mind. Airport Ads are infact rapidly catching up in most countries and amongst maximum number of brand owners. The best part about airport advertising is that it guarantees a high percentage of the ad viewers who have a strong financial position and thus have the affordability to buy any product or service. Another asset of an airport ad campaign is that it not only allows a corporate to hit the attention of target audiences but also simultaneously filters the audience to a selected yet major portion of the population who are mostly affluent. 

An airport is the one place for a brand owner to advertise his product in order to attract the attention of a national or international client. The induction of rich technology through the various airport ad displays is yet another major asset of advertising through airport media. Besides a clutter-free medium of brand communication, airport advertising is also a cost efficient medium of marketing. A brand owner spends once and targets lakhs of customers through airport ads of his brand. 

From Indian context, airport advertising campaigns are one of the effective means of communicating a brand message to air passenger or fliers who spend quality time in the airports waiting to board their flights. Providing compelling readership amongst customers, airport ads ensure that customers remember the brand message even when they board their flights. 

With major airports in India getting renovated over the years, airport advertising practices are further becoming a raging trend amongst outdoor advertisers. An exclusive, cost-effective, clutter-free and influencing means of brand promotion, airport advertising have become favorites means of conveying their brand messages to customers for maximum number of brand owners at present. By and by, brand owners are rapidly catching up through airport advertising. 

For more info visit: http://www.tdiindia.com