Advertising in Mumbai as compared to Advertising in Mangalore

Mumbai and Mangalore are two incomparable cities in terms of lifestyle and business facilities. However, advertising is one common attribute that these two cities mutually share with each other. In the following paragraphs, let us take a brief look at the advertising scenario in these two Indian cities. 

Mumbai is the commercial capital of India. Also an entertainment hub, the history of advertising in India implies Mumbai as the pioneer city. The presence of film-city is one of the major assets of Mumbai Advertising agencies. It has been studied that maximum numbers of ad films or brand commercials are created in Mumbai. Advertising in Mumbai is one of the revenue drawing sectors that provide employment opportunities to individuals simultaneously offering promotion solutions for various brands both Domestic and International. Mumbai Advertising Agencies are the most sought places for various creative professionals to work with. People who want to excel in advertising field relocate to Mumbai to shape a better career in the field. All in all, it is has been rightly acclaimed that Mumbai is the hub of Indian Advertising. 

Mangalore is the chief port city of the Indian state of Karnataka. The new Mangalore Port is the country’s ninth largest port in terms of Cargo handling. Mangalore provides lucrative business opportunities to various individuals from all sectors. Advertising in Mangalore is one of the full-fledged sectors that contribute a meaningful share to the city’s revenue. Mangalore Outdoor Advertising campaigns are in rampant practice. Local and National brands owners create their presence in the city. Mangalore is not a hi-fi city like Mumbai. However, it doesn’t mean that it is not an ideal city for outdoor advertisers to invest on various OOH campaigns. Mangalore Outdoor Advertising agencies from time to time provide exclusive promotion solutions for brands through the various outdoor channels of communication. Mangalore Airport Advertising is one of the major avenues of OOH Advertising in the city.

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Outdoor Advertising in Bangalore, Mangalore & Cochin

Advertising in South India is not a popular practice as compared to advertising in North India. Delhi and Mumbai are two major hubs of advertising in India. However, it does not mean that advertising in South India is not popular. Advertising in Bangalore, Advertising in Mangalore or Advertising in Cochin contributes a major share to the overall revenue of the respective cities. In today’s blog let us take a brief look at the norms of outdoor Advertising in Bangalore, Advertising in Mangalore and also Advertising in Cochin City. Keep reading. 

Advertising in Bangalore

Also known as the Silicon Valley in India, Bangalore (now known as Bengaluru) is one of the hubs of advertising in South India. Supported by a rich infrastructure, prominent players in outdoor advertising in India create their presence in the city offering branding solutions for various brands and businesses through OOH media. Airport Advertising in Bangalore is a popular avenue. Various national and international brands are branded through a gamut of airport advertising mediums. 

Advertising in Mangalore

The port city of the Indian state of Karnataka, Mangalore is also a hub of advertising in South India. Advertising in Mangalore through outdoor media is a commonly observed trend among advertisers in the city. Local, national and international brands are promoted through the various avenues of outdoor advertising in Mangalore. A fast growing city, advertising in Mangalore is expected to grow further in the very near future. 

Advertising in Cochin

Cochin is a major port city located on the west coast of India by the Arabian Sea. A part of the district of Ernakulum in the Indian state of Kerala, Cochin is a fast developing city. Among the various avenues of advertising in Cochin, airport ads are quite popular. Favored by its scenic beauty, many tourists flock in the city for leisure tours. Airport Advertising in Cochin therefore is a booming avenue.

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Why outdoor industry successfully sustains in India?

Outdoor Advertising industry in India has sustained for all these years. From conventional to the most contemporary tools and techniques, Indian outdoor advertisers have so far created their own signature in the overall advertising industry. Outdoor advertising practices are mushrooming everywhere in the cities, towns and even villages in the country. For example OOH industry occupies a major share in various Indian cities. Therefore Advertising in Mumbai, Advertising in Ahmedabad, Advertising in Mangalore, Advertising in Delhi etc. through OOH media are thriving avenues for advertisers. In this article, let us find out some interesting facts why OOH industry has successfully sustained in India for all these years.

The first and foremost reason is that Indians are pretty fond of anything that is flamboyant and attractive, An outdoor ad display plays with words and colours that easily attracts the attention of customers. One cannot simply ignore an attractive OOH display at the bus stand, at the roadside or at the traffic point. The attractive features of the OOH Ad display somehow compel prospective customers to read the brand message. If encouraged by the brand message, one would consider buying it. If otherwise, the brand message still stays on top of one’s mind which would probably be shared with a friend or acquaintance who would find the brand message relevant.

An OOH ad display is all-pervading that makes the brand message accessible by any random customer. There is no time restraint for an OOH ad display. One can continue the campaign for months or even a year (as per the objective of the campaign). For repeated or new customers, the brand message is readily available for them which make it more accountable. A repeated view of the brand ad may encourage customers to try out the product or service which is yet another benefit of advertising through OOH media.

Locational advantage is also a major asset of advertising through OOH media. Television ads cannot target a specific target group from a particular location. An OOH ad can easily target a specific target group who reside at a particular location. The OOH Ad display can be placed at one such location where prospective customers would easily access or read the brand message. The uncluttered brand message is also another asset of advertising through OOH media.

Be it Advertising in Mumbai, Advertising in Bangalore, Advertising in Bhopal or Advertising in Ahmedabad, OOH media is the best means of spreading awareness among a mass target group in an uncluttered manner.

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Burgeoning outdoor advertising practices in Indian cities

Outdoor Advertising practices are burgeoning day by day in the various Indian cities. The rising numbers of shopping malls encourage mall advertisers to launch various promotion campaigns at the mall areas while digital billboard advertising campaigns have become a rampant practice in almost every Indian city. For emerging brand owners who are looking forward to position their brands in the market, outdoor advertising practices have become effective means of reaching out to their target groups. As compared to other advertising media, an outdoor advertising display of a brand provides a rich and lasting impression on audiences’ mind. It is for this very reason that Advertising in Bangalore, Advertising in Mangalore, Mumbai, Delhi or Kolkata through OOH media have become quite popular. 

Be it a Bangalore Advertising agency or an Ahmedabad Advertising agency, outdoor media has so far become the most adopted means of positioning a brand in the market. In the following paragraphs, some reasons on the popularity of OOH media in the various Indian cities are provided. Take a look-

Easily reachable channel of brand communication

As compared to other advertising media, outdoor advertising is considered an easily reachable channel of brand communication. Customers who randomly pass by a particular outdoor display easily get attracted to the brand ad display. Some marketers opine that an OOH Ad display is not ignorable. It somehow tickles customers’ attention without even their own knowledge. Outdoor Advertisers while launching a promotion campaign through OOH media ensure brand owners that their message will effectively reach out to the target groups. In fact it is true that an outdoor advertising display provides the targeted impact among target audiences. 

Maximum exposure of the brand message

An outdoor advertising display is not limited to a few days or weeks. An outdoor advertiser can present his brand message to customers as long as he wishes. There is no dead line of an OOH ad display until and unless it is about a particular sale or discount related with the brand. This maximum exposure of the brand message provides high brand recall on customers’ mind.

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Norms of advertising in some Indian Cities

Advertising in India is one of the fast emerging segments that provide exclusive promotion solutions for various brands along with lucrative job opportunities for various individuals. Advertising through television media, radio channels, print medium, outdoor media – all these are increasingly becoming more popular and in-demand. Advertising norms are changing in due course of time in various Indian cities. In this blog, let us have a brief idea about advertising practices India from the context of some Indian cities such as Ahmedabad Bangalore, Mangalore, Cochin, Delhi etc. 

Advertising in Ahmedabad                 
                                                                

Ahmedabad is a commercial hub of the Indian state of Gujarat; the city is also one of the fast growing markets in the country. The presence of various industries and manufacturing units in the state of Gujarat provides various advertisers in Ahmedabad lucrative opportunities of brand promotion. Advertising in Ahmedabad is an age old practice for various advertisers and brand owners in the city. Outdoor Advertising in Ahmedabad is another growing avenue of brand promotion in the city. 

Advertising in Bangalore

Various avenues of Advertising in Bangalore include outdoor advertising, print advertising, television advertising etc. Advertising in Bangalore is one of the common practices of various brand owners and advertisers. The growing market, the rising number of brands in the city, the escalating growth in IT sector- all these favour the various advertising agencies in Bangalore. 

Advertising in Mangalore 

Mangalore is the chief port city of the South Indian state of Karnataka. Advertising in Mangalore city is also an age old practice for various media owners or advertisers.  Advertising sector is yet to grow in the coming years considering the growth rate of the market in the city. 

Advertising in Cochin

Cochin is a beautiful town located in the south Indian state of Kerala. Now known as Kochi, the city is one of the major ports located on the west coast of India by the Arabian Sea. Advertising in Cochin is a day to day affair for various brand owners and advertisers in the city. Outdoor Advertising in Cochin especially airport advertising is one of the fast growing avenues. 

Advertising in Delhi

Delhi is the bustling capital city of India. Advertising in Delhi is one of the major sectors in the city. Various key players in advertising sector make their presence in the city. A rich infrastructural support and growing number of brands and market comprise of two factors that have made advertising in Delhi a fast developing sector from time to time.

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