Outdoor Advertising in Bangalore, Mangalore & Cochin

Advertising in South India is not a popular practice as compared to advertising in North India. Delhi and Mumbai are two major hubs of advertising in India. However, it does not mean that advertising in South India is not popular. Advertising in Bangalore, Advertising in Mangalore or Advertising in Cochin contributes a major share to the overall revenue of the respective cities. In today’s blog let us take a brief look at the norms of outdoor Advertising in Bangalore, Advertising in Mangalore and also Advertising in Cochin City. Keep reading. 

Advertising in Bangalore

Also known as the Silicon Valley in India, Bangalore (now known as Bengaluru) is one of the hubs of advertising in South India. Supported by a rich infrastructure, prominent players in outdoor advertising in India create their presence in the city offering branding solutions for various brands and businesses through OOH media. Airport Advertising in Bangalore is a popular avenue. Various national and international brands are branded through a gamut of airport advertising mediums. 

Advertising in Mangalore

The port city of the Indian state of Karnataka, Mangalore is also a hub of advertising in South India. Advertising in Mangalore through outdoor media is a commonly observed trend among advertisers in the city. Local, national and international brands are promoted through the various avenues of outdoor advertising in Mangalore. A fast growing city, advertising in Mangalore is expected to grow further in the very near future. 

Advertising in Cochin

Cochin is a major port city located on the west coast of India by the Arabian Sea. A part of the district of Ernakulum in the Indian state of Kerala, Cochin is a fast developing city. Among the various avenues of advertising in Cochin, airport ads are quite popular. Favored by its scenic beauty, many tourists flock in the city for leisure tours. Airport Advertising in Cochin therefore is a booming avenue.

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Burgeoning outdoor advertising practices in Indian cities

Outdoor Advertising practices are burgeoning day by day in the various Indian cities. The rising numbers of shopping malls encourage mall advertisers to launch various promotion campaigns at the mall areas while digital billboard advertising campaigns have become a rampant practice in almost every Indian city. For emerging brand owners who are looking forward to position their brands in the market, outdoor advertising practices have become effective means of reaching out to their target groups. As compared to other advertising media, an outdoor advertising display of a brand provides a rich and lasting impression on audiences’ mind. It is for this very reason that Advertising in Bangalore, Advertising in Mangalore, Mumbai, Delhi or Kolkata through OOH media have become quite popular. 

Be it a Bangalore Advertising agency or an Ahmedabad Advertising agency, outdoor media has so far become the most adopted means of positioning a brand in the market. In the following paragraphs, some reasons on the popularity of OOH media in the various Indian cities are provided. Take a look-

Easily reachable channel of brand communication

As compared to other advertising media, outdoor advertising is considered an easily reachable channel of brand communication. Customers who randomly pass by a particular outdoor display easily get attracted to the brand ad display. Some marketers opine that an OOH Ad display is not ignorable. It somehow tickles customers’ attention without even their own knowledge. Outdoor Advertisers while launching a promotion campaign through OOH media ensure brand owners that their message will effectively reach out to the target groups. In fact it is true that an outdoor advertising display provides the targeted impact among target audiences. 

Maximum exposure of the brand message

An outdoor advertising display is not limited to a few days or weeks. An outdoor advertiser can present his brand message to customers as long as he wishes. There is no dead line of an OOH ad display until and unless it is about a particular sale or discount related with the brand. This maximum exposure of the brand message provides high brand recall on customers’ mind.

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