“Everything is
eventually replaced by the new”, is how the saying goes. Airport Advertising,
to the delight of the Airport Advertising Agencies, seems to be immune to this
statement. If the Indian Airports are taken as a case of study, what was
started by TDI International India P Limited in 1986 still remains popular after
27 years. Major brands continue to reap the benefits of Airport Advertising in India.
Airport
Advertising’s status as the king of OOH Advertising was recently reiterated one more time when
Apple launched its iPhone 5s campaigns at the Indian Airports. The provided
images are from Chennai International Airport where the Totems, Frontlits, and
Backlits declared the arrival of the latest iPhone. Travelers waiting at the Airports
are in a leisurely mood and thus the Airport Ads enjoy premium viewership time.
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| Airport Advertising, Airport Advertising Agencies, Airport Advertising in India, OOH Advertising, Totems, Frontlits, Backlits, Airport Ads, Airport Advertising India |
Airport
Advertising Agencies in India
tackled the competition from the new forms of advertising with innovation and high
impact ads. For example, the larger than life Totems, placed right at the center of the waiting lounge, form an
imposing the presence, making it impossible for the audience to escape its
impact. Through such innovations and through happy clients like Apple, Airport Advertising India not only survives into the age of online
advertising, but is alive and kicking.
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