Monday, July 9, 2012
OOH Advertising- A powerful means of brand communication!
Various means of advertising are available for advertisers or brand/business owners to popularize their products or services among target groups. Outdoor Advertising is one of the powerful means of communicating a brand or business message among target groups. This blog highlights a few advantages of outdoor advertising as a valuable means of promotion. Keep reading.
Outdoor Advertising industry is a booming market. Any type of business that relies on OOH media gets easily noticed among the target groups. So, good noticeability is one of the major advantages of launching an OOH advertising campaign. Outdoor Ads surround customers almost everywhere. OOH Advertising displays are easily visible at the traffic points, highways, community gates, shopping complexes, cinema houses, metro stations, airports, railway stations etc. There is no limited scope when it comes to avenues of launching an Advertising campaign of a brand. Even the transit mediums such as buses, cars, auto rickshaws, trucks etc. are used as means of outdoor advertising by small scale brand or business owners.
Outdoor Advertising industry has a captive market. Those who drive cars have no other choice but to look out of their windscreen at surroundings in pursuit of something to occupy their attention. Those who visit a cinema hall or shopping complex are welcomed by many OOH displays about various brands (known and unknown) right at the entry gate of the cinema hall or shopping mall. Attention grasping and eye catching in nature, these OOH ads leave a lasting impression on customers’ mind most often encouraging them to go ahead for the product. Thus what started as a mere advertising message at a shopping mall or cinema house can be an encouraging reason of purchasing the very product. An outdoor advertising display is also a good means to compete with other brands or businesses that offer similar features or benefits. Nowadays, real estate companies are heavily relying on outdoor media to promote their businesses.