A few tips on how to be a key player in OOH domain

Any form of brand or business promotion that reaches out to customers through an out of home channel or media is known as outdoor advertising. One of the conventional means of promotion, Outdoor Advertising is pretty popular among advertisers in India. Many brand owners have adopted outdoor advertising channels to position their products among target groups. Airports, Shopping malls, metro stations, bus shelters, transit media etc. have become common avenues of OOH Advertising. Simply advertising a brand for the sake of promotion is not enough. Advertisers have to be aggressive and strive to be key players in OOH or any domain of promotion. This blog provides a few tips on how to be a key player in OOH domain.

Research and more research

A thorough research is one of the bases for any promotion campaign of a brand or business. Researching the market and also the buying behaviour of customers help the advertiser come up with the right idea of promotion. A brand message should be communicated in such a manner that customers warmly accept it and are also influenced to adopt it.  For many advertisers, it is a tricky situation to come up with the right brand message to be communicated to customers. A study on consumers’ buying behaviour may help them to frame the right brand message.

 Make use of the best technology 

Traditional tools of outdoor advertising are not much in 

use. Digital outdoor advertising tools have become a trend among modern outdoor advertisers. As a brand owner or advertiser, always stay updated on the latest technology in OOH domain so that you can deploy the same for your brand. TDI Digital Outdoor advertising tools are moreover interactive and present the brand message in an interesting manner. Digital billboards, electronic kiosks, backlit & front lit translites, trivisions etc. are some common digital OOH advertising tools adopted by modern advertisers.