It
is debatable whether outdoor advertising has any defined rule or not. From the lens of an outdoor advertiser, one
has to come up with many innovative plans to successfully position one’s brand
in the market. If there is any defined rule of outdoor advertising, would it
mar the innovative input of ideas and measures of positioning the brand? Let us
find brief information on it in the following paragraphs.
The first point worth noting is that there is no
such strict rule when it comes to launching any promotion campaign through any
advertising media. So be it advertising
in Delhi or Advertising in Mumbai,
advertisers can implement their best ideas and innovations to position their
respective brands. As far as outdoor advertising in India is concerned, the
same norms are applicable. Until and unless the brand message offends or tries
to mar the image of the competitor brands, an outdoor advertising agency
can deploy any tactic of launching the promotion campaign. It is also not
ethical to copy or repeat any technique or tactic already adopted by a
competitor brand. Advertising is a creative field. There is no dearth of creativity.
So advertisers should make sure that they come up with their best ideas and
implement the same.
Outdoor Advertising
in Delhi and Outdoor Advertising in Mumbai
are continuously growing avenues. Delhi and Mumbai are in fact two major hubs
of advertising in India. Delhi has a major advantage from Mumbai in terms
of outdoor advertising.
The introductions of metro rail services in Delhi have encouraged various
outdoor advertisers to book sites at the metro stations and advertise at the
various sites. Metro Advertising is a fast growing OOH Avenue. Lakhs of
commuters travel via metro rail services on a daily basis. Metro ad displays
are effective means of providing good brand recall on customers’ mind. The
rising numbers of metro stations have further encouraged outdoor advertisers to
further launch various metro ad campaigns.
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