TDI- Advertising Company In India

Monday, January 30, 2012

Is customized content an asset for an OOH ad display?


‘Content is king’ as per some marketing experts. A rich content provides the targeted impact on audiences.  Today customization sets the tone of the latest trend of brand communication. Customers seek for something customized and exceptional amongst the existing brands. Advertisers therefore need to keep updated about what are the available means of customizing brand messages. A customized content is one of the successful means of providing customers a sudden and rich impact about the brand. The overall idea and objective of the promotion campaign is highlighted through this very content. This way, it plays an important role in the overall promotion campaign of the brand.

Outdoor Advertising media is meant to provide a quick impact on customers through an interesting brand message that also maintains brevity and clarity of idea. Customers do not have much time to go through the advertising display. Whatever message has to be delivered should be delivered within seconds. Sounds challenging right?  With a rich content, this challenge is easily overcome. If the brand ad is conveyed through attractive, crisp and interesting copy, customers easily sort it out.  

Secondly, an OOH media can either be a life size billboard or an electronic kiosk box. What is to be conveyed to customers should be something that fits any advertising media. For this, the content should also be adjustable and befitting.  It is tricky to communicate the brand message to those customers who move from one place to another. A rich content easily hits maximum number of eyeballs and thereby conveys the brand message. 
Last but not the least, the ad content is what represents the overall purpose of the promotion campaign. Hence, it needs to be customized and enriched in nature so that customers find it attractive and engaging.  By and by, a customized content is an asset for any OOH Ad display.  So, advertisers should give it utmost importance to frame a ‘customized content’ for an outdoor advertising campaign.

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