Indian cities are popularized by various brands that
range from local to international. Over the last few years, many new brands
have been further introduced in the Indian cities. The launch of brands
synonymously means advertising solutions for them. Brands are advertised
through various means such as television, radio, print, outdoor or indoor. Some
brand advertisers go for media mix to advertise their brands.
In today’s article, different scenarios of airport advertising,
as an avenue of OOH advertising, in four Indian cities namely Bangalore,
Hyderabad, Amritsar and Kolkata are provided.
Bangalore
Airport Advertising
Bangalore which is now known as ‘Bengaluru’ is also
referred to as the ‘Silicon Valley of India’. An IT hub, Advertising is one of
the major sectors that draw the city’s revenue. Bangalore Airport Advertising is the most
adopted avenue of outdoor advertising in the city. Bangalore Airport advertising campaigns are
launched through various mediums such as billboards, kiosks, pillar wraps,
tri-visions, product displays etc. Local, National and International brands
create their presence at the various advertising sites at Bangalore Airport.
Key players in OOH domain provide branding solutions for various brands through
Bangalore Airport
advertising campaigns.
Hyderabad
Airport Advertising
For outdoor advertisers, where else can be a better
location than Hyderabad Airport to advertise their brands? Hyderabad Airport Advertising
is a rich avenue for brand advertisers to connect with potential customers. It
is also worth mentioning that Hyderabad is one of the favourite tourist spots
in India. Every year many tourists flock into the city for leisure or business
trips. Hyderabad Airport Advertising
campaigns are therefore a booming avenue for every brand owner who target
customers from all across the country or world.
Amritsar
Airport Advertising
Amritsar, the land of the Golden temple, is one of
the most visited tourist spots in North India. Every year, lakhs of tourists
fly to Amritsar for a pilgrimage or leisure tour. The presence of a brand at
Amritsar Airport means an easy connection with lots of potential customers. If
such is the norm, Amritsar Airport Advertising
is one of the basic branding solutions for any local or national brand.
Amritsar Airport Advertising campaigns are so far launched by some key players
in OOH industry. More brands can be populated at the airport there.
Kolkata
Airport Advertising
A city that is associated with a rich historical and
cultural account, Kolkata (formerly known as Calcutta) is the commercial
capital of East India. Kolkata Airport Advertising practices are pretty popular
among the advertisers. One of the richest avenues of OOH Advertising in the
city, Kolkata Airport Advertising campaigns are launched for brands that target
local, national as well as International audiences.
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