Why outdoor industry successfully sustains in India?

Outdoor Advertising industry in India has sustained for all these years. From conventional to the most contemporary tools and techniques, Indian outdoor advertisers have so far created their own signature in the overall advertising industry. Outdoor advertising practices are mushrooming everywhere in the cities, towns and even villages in the country. For example OOH industry occupies a major share in various Indian cities. Therefore Advertising in Mumbai, Advertising in Ahmedabad, Advertising in Mangalore, Advertising in Delhi etc. through OOH media are thriving avenues for advertisers. In this article, let us find out some interesting facts why OOH industry has successfully sustained in India for all these years.

The first and foremost reason is that Indians are pretty fond of anything that is flamboyant and attractive, An outdoor ad display plays with words and colours that easily attracts the attention of customers. One cannot simply ignore an attractive OOH display at the bus stand, at the roadside or at the traffic point. The attractive features of the OOH Ad display somehow compel prospective customers to read the brand message. If encouraged by the brand message, one would consider buying it. If otherwise, the brand message still stays on top of one’s mind which would probably be shared with a friend or acquaintance who would find the brand message relevant.

An OOH ad display is all-pervading that makes the brand message accessible by any random customer. There is no time restraint for an OOH ad display. One can continue the campaign for months or even a year (as per the objective of the campaign). For repeated or new customers, the brand message is readily available for them which make it more accountable. A repeated view of the brand ad may encourage customers to try out the product or service which is yet another benefit of advertising through OOH media.

Locational advantage is also a major asset of advertising through OOH media. Television ads cannot target a specific target group from a particular location. An OOH ad can easily target a specific target group who reside at a particular location. The OOH Ad display can be placed at one such location where prospective customers would easily access or read the brand message. The uncluttered brand message is also another asset of advertising through OOH media.

Be it Advertising in Mumbai, Advertising in Bangalore, Advertising in Bhopal or Advertising in Ahmedabad, OOH media is the best means of spreading awareness among a mass target group in an uncluttered manner.

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