Does new technology promise interactive OOH ads?

Considering the overall growth in OOH domain, it can be rightly acclaimed that outdoor advertising in India has so far covered a successful milestone. Billboard Outdoor Advertising in India and other forms of advertising through outdoor media such as kiosk ads, hoardings, wall poster ads, translits etc. have become favourites amongst brand owners to implement their promotion campaigns. One of the interesting observations is the introduction of new technology that has enabled outdoor advertisers to position their brands with a richer impact amongst target groups. Every outdoor advertising agency or outdoor advertising company these days solely depend on new technology while launching any promotion campaign for their clients. 

Advertisers can indeed reap a multiple benefits from new technology that promises rich interactivity of outdoor ads. Presenting brand communications without less clutter, enhancing customers’ interest, eye-catching displays, longer dwell time- all these are already observed advantages rendered by new technology in OOH domain. Another major asset of launching outdoor campaigns through new technology is that most of the outdoor advertising will visually demonstrate a brand message that will hit maximum eyeballs of onlookers. Brand message will no more look mundane all the way influencing customers’ viewership as well as readership of the brand messages through the outdoor advertising. 

New technology also promises a larger scope for various creative inputs. A brand owner can present his brand ad in a more fascinating way implementing the best creative ideas or tactics. Not all, but, some whims and fancies of brand advertising can be surely tried out through outdoor media with the induction of new technology. 

It’s a long journey ahead for Indian outdoor advertisers. More technologies are yet to be launched in the market, more creative tests are yet to be passed and for brands that are newly going to be introduced in the market, conventional and contemporary tools are ready to welcome them abroad for their promotional campaigns. 

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