Outdoor Advertising in India- From OOH to DOOH

The earlier tools of outdoor advertising in India were not digitally enhanced. Over the years, the introduction of digital technology has transformed the advertising practices through outdoor media. Today outdoor advertising media is technologically enhanced and updated in terms of its tools and methodologies. This updated feature of OOH advertising provides brand advertisers lucrative opportunities to present their brands in a more attractive manner. In the following paragraphs, some features about the transition of outdoor advertising practices from conventional to modern media have been discussed. Take a look-

Few years back, by outdoor ads we used to have this notion about those roadside billboards, poster ads, bus shelter ads, painting on walls, kiosks ad displays etc. These tools of outdoor advertising are still implemented for various out of home brand promotion practices. However, most of these tools have gone through a complete makeover- look and performance wise. Billboards are mostly digitalized and kiosks are now electronic. Bus shelter ads are also more illuminative with the induction of digital tools and techniques.  Digital technology has revolutionized Outdoor advertising practices and has provided brand owners ready-made options to launch many innovative campaigns through OOH media. What is advantageous about digital outdoor advertising media is that the advertiser can make any desired change in the ad design or content anytime (if required) right from his office. Unlike conventional outdoor media, digital outdoor advertising tools are time and energy saving for advertisers. 

Outdoor Advertising avenues have also been expanded over the years. Shopping malls, metro stations, airport sites etc. have become popular avenues of brand advertising through OOH media. With the increase ad spends of customers, the demand for brand advertising through OOH media is yet to be increased. From OOH to DOOH, outdoor media has covered many milestones in brand advertising.  The future of outdoor advertising looks more attractive with many new technologies going to be inducted in the industry.

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