Is the brand message consistently reinforced through OOH media?

Outdoor Advertising practices demand that the brand message be brief and simple so that customers find it easy to comprehend and understand the ad display even at a quick glance. OOH Advertising reinforces the brand message consistently and with a crisp immediacy on customers’ mind. Whether it’s an airport advertising campaign or a mall advertising campaign, immediacy is rendered to customers through any particular OOH Ad display.  Outdoor ads are well designed so as to entertain and intrigue target customers with arresting impact. It has also been observed that no other advertising vehicle is better at bringing more attention of customers about the brand message than OOH media. This has probably led to doubled revenue in OOH domain over the past few years. 

However, outdoor advertising is second to none when it comes to a conflicting issue of brand promotion. Some environmentalists have demanded to reduce the volume and placement of OOH Ads in order to reduce the growing environmental concerns. Usage and implementation of digital media no doubt becomes one of the immediate solutions of resolving the environmental issues. Besides, digital technology has enabled brand owners to plan, execute and service their campaigns more discreetly without wasting time and effort.  Also with digitalized tools of OOH Advertising, an advertiser can make any required change in his ad copy anytime within clicks. 

Mall Advertising and airport advertising practices are mostly launched through digital outdoor advertising tools. Providing a rich impact on target customers who frequent the shopping malls/airports, mall/airport ads have also been grouped under exclusive avenues of brand promotion. Implementation of rich/new age media for the various brand advertising campaigns, targeted message at rich people with easy spending capacity- these two factors are two reasons because of which mall & airport ads have become two most preferred avenues of brand promotion.  Mall & Airport Advertising will further be in demand especially with the rising number of brands that are continuously launched almost every day.