Advertising in Mumbai, the bustling Indian city!

Mumbai, popularly known as the city of dreams is also the commercial hub of India. Formerly, known as Bombay, the city is enlisted amongst the world class cities around the world. Mumbai is one of the most happening places as well as the most populous city in India. Also the entertainment capital of India, the city is associated with the evolution of Film Industry in India. The presence of Bollywood (film city) and of various business headquarters in the city as also the exotic beaches make Mumbai, one of the favourite destinations in the country. 

From advertising’s point of view, Mumbai is associated with the rise and evolution of Indian advertising since its inception period. The presence of film city is yet another factor that has inspired many brand owners to come up with their brand commercials through broadcasting mediums such as television, radio and internet. Today, advertising practices in Mumbai have become a full-fledged business for various advertisers. Mumbai outdoor advertising is also becoming one of the in-demand modes of brand promotion amongst the various brand and media owners. National and international brands make their presence in the city. Key players in OOH industry practice their brand advertising rights in and around the city through multiple avenues of outdoor advertising.

Mumbai airport advertising is a popular avenue of outdoor brand promotion in the city. Emerging brand owners are continuously adopting OOH media to position their brands in the market. The incessant induction of new age technologically sound tools insinuates how popular outdoor advertising practices in the city are. Whether it is advertising in Mumbai or advertising in other Indian cities, technological innovations have brought about a huge change in brand promotion practices at large. ‘Exclusivity’ is what differentiates modern advertising practices from conventional norms and methods.  All in all, advertising remains the same old favourite cup of coffee for the various brand and media owners. Way to go!