Airport & Mall Media as two effective avenues of OOH Advertising

Outdoor Advertising practices incorporate any brand promotion practice launched through outdoor media such as billboard, poster, signage, kiosks, transit media etc. Outdoor Advertising is synonymous to one of the oldest modes of brand promotion. However, the impact of this advertising mode hasn’t minified over the years. Airport Advertising & Mall Advertising are two booming avenues of outdoor advertising. Let us discuss the effectiveness of airport and mall media in the following paragraphs. 

Airport Advertising

Any ad display of a brand that is visible in and around an airport area comes under airport advertising practices. An airport advertising media reaches out to people with high spending capacity. An airport ad usually provides a premium look on customers about the brand. Hitting the eye-balls of those target customers who are about to board a flight for business or personal trips, an airport ad display conveys the brand message effectively. The expansion of various airports in the country has provided brand owners an exclusive opportunity to practice their advertising rights at the various airports. Poised to create various success stories of brands, airport media will further emerge as one of the future mediums of outdoor advertising.

Mall Advertising 

Brand advertising practices launched through technologically enriched tools at the various shopping malls are commonly known as mall advertising. In India, mall ads provide a rich impact on potential target customers. Affecting the buying behaviours of customers at large, mall ads are augmented to boom further in the future as an effective mode of outdoor advertising.  People visit shopping malls to shop, dine, watch movies or simply to unwind and relax. Maximum numbers of potential customers with spending capacity visit the malls. Catching the attention of these customers is just a display away. Providing good brand recall to customers, mall ads provide the desired impact and reach. The rising numbers of shopping malls in the country ensure brand advertisers various opportunities to practice their advertising rights at the various shopping malls.