On marketing your product through OOH Media!

 

Can you imagine one such medium of advertising through which you can convey your brand message to customers within 5 seconds? Yes, you read it right just 5 seconds. Outdoor Advertising is one such medium of brand communication that grasps the attention of customers and conveys the brand message within 5 seconds. An OOH Advertising display makes an impact on the subconscious mind of the pedestrians, drivers and various prospective customers. People easily notice the brand message that is conveyed through attractive visuals or short phrases.  

TDI - Billboard Advertising

Billboard Advertising is one of the popular means of outdoor advertising. Advertisers can choose from a range of billboard ads such as poster billboard, bulletin billboard, mobile billboard, digital billboard etc. A billboard ad display creates a direct impact to customers because of its bright and bold display of brand message with the usage of rich graphic. A few advantages of billboard advertising are discussed below. Take a look-

Easily reaches out to customers in a diverse market

Billboard Advertising is one effective means to easily reach out to customers even in a diverse market. A billboard ad display provides good photographic information to customers which make them easy to recall the brand. It may also be noted that advertisers can have a guaranteed audience through billboard advertising as a promotion tool. 

Outdoor Advertising | OOH Advertising

Builds a good image of the product

Creativity is one of the major assets of a billboard advertising display. A creative display of brand message naturally draws maximum attention of customers. With maximum attention from customers, one can build a good reputation of the brand in the market.  A billboard ad display also provides locational advantages to many commuters. The brand message knowingly or unknowingly sticks on customers’ mind through any type of billboard ad display. If repeatedly viewed, customers will get themselves familiarized with the brand and may even get encouraged to buy it. 

Opt for a Larger Screen- Advertise on Billboards

Billboard advertising, a major canvas for the outdoor advertising and among the advertising pioneers, is often considered to be a complete advertising medium. Billboard is often called to be a hoarding, is a large screen placed in outdoor environment to showcase a product, brand, or anything which needs to be made visible to the eyes of the masses.

TDI - Billboard Advertising

A billboard can be again in various forms, such as, bulletins, posters, painted billboard, digital billboard, mobile billboard, inflatable billboard, bill board placed on street lightening pole/ telecommunication antenna, billboard bicycle, three-dimensional billboard, etc. All these options give an expanded gamut to the advertisers and make them choose the one best for their brand and product category.

The effect of a large billboard is noticed to be alpine, but to present an image tremendous enough to reach the effect is a challenge. A billboard if often placed on high traffic roads with busy traffic to get an increased visibility. A billboard design largely is a clean design with large written witty slogans and bright visuals. The design of a billboard needs to be attractive enough to make people turn around their heads to have a longer glimpse of it, as the placement of a billboard is majorly in places where the minds go highly busy. These busy minds are the places where the decisions are made and though important to influence these affluent customers.

Outdoor Advertising

A billboard, in itself is a sole advertising medium, providing with solutions to all advertising requirements, as it’s a medium which can be used to be placed anywhere. The billboard fulfills all the demands of outdoor advertising, airport advertising and even online advertising. For outdoors and airports, it can be placed around to promote a product, and for online, it can display an online portal’s ad to further attract people to visit it online and see the advertisements displayed there. All together, it can be understood well, that all the advertising mediums are inter-related, a billboard displays an online product and the online media displays an offline product.