The global economic slowdown enforced several changes in various sectors which didn’t even spare media and advertising industries. The tide of uncertainty to spend in advertising industry swept for quite a long time. Business owners wanted to make sure that they are spending their money effectively on a right platform. Along with it, companies started looking at various media options which will provide maximum value for their investment. During this point of time, the new age advertisers felt the need for adopting new mediums of brand advertising. Advertisers started exploring to discover focussed and cost-effective options to reach their consumers. This hunt was put on halt when digital media was introduced as the latest medium of OOH advertising.
Also known as DOOH Advertising (Digital out of Home Advertising), the introduction of digital media added dynamism to the devised media plan of the advertisers, simultaneously offering reach amongst the media users. However, due to the economic slowdown, advertisers had to compromise few things such as decrease in price range while deploying out advertising campaigns via OOH devices.
Creating an exciting wave amongst the advertisers, OOH ads gradually proved to be a lot more inviting and open to innovations as compared to the traditional outdoor ads. However, advertisers were assigned to invite more clients to observe tremendous growth in the future revenue. Generating traffic about the brands was again another important strategy to be effectively worked during its infant stage in marketing field. Along with it, surveying upon the demographic profile of customers was also an important strategy to ensure a successful DOOH campaign.
The advertising world moved on from broadcasting to narrowcasting. DOOH advertising however believed in ‘flexi-casting’. Providing flexible options to advertisers in terms of design or copy change, DOOH devices evolved to be the new age tools widely adopted by modern outdoor advertisers.
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