Is OOH media a right investment for emerging brands?

Like different professionals who are experienced and newbies in a particular business field, brands are also classified as newbies and oldies. Brands that already have its presence in the market, have been taking part in various marketing activities, have thrived in the market etc come under oldies. Whereas, brands that are just launched or introduced and need to position themselves in the market come under newbies. Today’s topic of discussion is this- ‘Is outdoor advertising media a right investment for emerging brands to get noticed by customers?’ 

Well, the answer to the question above is a big ‘YES’. There are many reasons that support this ‘Yes’ view. First and foremost, the changing lifestyles of people (customers) require a change or up gradation of advertising media. Advertisers want to communicate with customers through the most reachable medium- one such medium that customers frequently access or observe. For this, OOH Advertising media proves to be the most effective advertising media to communicate with potential customers. Be it through mall advertising or airport advertising, the brand message easily reaches out to customers in an interactive manner. The non-availability of time for maximum number of customers to rely on other media such a television and print channels also garner the significance of OOH media. The brand message is thence delivered to customers when they drive home from office or vice versa. 

Especially for emerging brands, outdoor advertising media is the right media to make the brand message easily available for customers. The 24x7x365 days availability of brand message through OOH media makes this advertising channel an ‘in-demand’ mode of communication between brands and customers. Flexible, flamboyant and fit for any product, OOH media is just the right invest for emerging brands in the market. The effectiveness of this advertising media will sustain as long as brand businesses thrive in the market.