Product Launch at Delhi Metro Stations – An Ideal Way to Grab Attention

Delhi Metro Rail Corporation (DMRC) has become an important part of New Delhi’s identity. Lovingly called the lifeline of Delhi, DMRC has won kudos from all quarters. DMRC’s extensive reach makes it an ideal place for advertising. Delhi Metro Advertising can follow the footsteps of Airport Advertising and become the launching pad for new products and services. The huge audience base numbering 25 lakh daily commuters make the Delhi Metro Stations high value ad sites. Some of the reasons that make Delhi Metro Advertising an ideal vehicle for Product Launches are mentioned below.

Huge Audience

There are a few Outdoor Advertising mediums that can boast of an audience as big as DMRC Advertising. The visibility that Ads at the metro stations offer is one of the highest in the OOH Advertising industry. A product launched at the metro stations would thus become popular among a large number of commuters within a very short time.  

Diverse Audience

The audience at the metro stations is not only huge but also diverse. People from all walks of life take the metro for a fast, convenient, and reliable transport service. Thus, the audience contains potential consumers for various brands. Delhi Metro is very popular with the youngsters. A Product Launch at the stations would thus have an audience that has the time to interact with the brand.

Satisfied Audience

A recent “Customer Satisfaction Survey” done by DMRC revealed that the commuters were largely satisfied with the metro services. It received an average rating of 7.04 on a scale of 10. The travelers are thus generally in a happy mood at the metro stations. Product Launches through Delhi Metro Advertising would thus be equivalent to introducing the product to a happy audience.

A clutter free and organized environment at the Metro Stations facilitates product interaction resulting in an increase in the impact of the Product Launches. The present scenario of Advertising India has only a few other mediums that can offer interactions at this scale.

 

Delhi Metro Advertising Shows Encouraging Trends

Delhi Metro Advertising has been going through an interesting phase. Amidst the concerns expressed by officials of the Top Delhi Metro Advertising Agencies, newer brands are showing interest in the medium. The recent deals signed by TDI International India P Limited, a leading DMRC Advertising Agency Delhi, show an encouraging trend where newer brands have joined its clientele. They also show a sharp insistence on targeting a definite group.

The campaign run by TDI for PP International School at the metro stations along the line of Pitampura focused on increasing visibility and awareness of the school among the audiences that were most likely to enroll their wards. On the other hand, the campaign run for Duke was an example of seasonal targeting. With the winters having firmly stepped foot in Delhi, Duke utilized TDI’s services to promote its winter wear before a large metro audience. The recent campaigns run by TDI may just be the opening that Delhi Metro Advertising is looking for to start its run towards doing justice to the aspirations and high hopes that were placed on it.

Delhi Metro Ad Campaigns

Delhi Metro Advertising

Another lesson that is to be learnt from these campaigns is the importance of smart choices of the metro stations. It has been longed established that a mere large crowd is not enough in Metro Advertising. Targeting the right audience is also a must. Delhi Metro Rail Corporation has mapped the entire length and breadth of the state with its metro train lines. A smart selection of the right metro stations would go a long way in ensuring excellent Return of Investment (RoI). TDI not only offers high impact Delhi Metro Ad Campaigns but also provides excellent guidance on which metro stations would have the best audience for your brand.